18th October 2023
F‑Secure will expand the Sense partner program with a new router security certification at Network X, the world’s most comprehensive B2B telecommunications industry event.
Helsinki, Finland – October 18, 2023: Up to 20% of a typical internet service provider’s user base is at risk if the customers aren’t satisfied with by the provider’s online security offering, finds a new report from F‑Secure, a global leader in simplifying consumer security.*
That means that 1 in 5 consumers, the equivalent to tens of millions of households in the United States alone, would at least consider switching their ISP to find better security.**
This is both a huge risk and a tremendous opportunity for providers, who can entice competitors’ customers away with a stronger security proposition, said Tom Gaffney, Principal Consultant at F‑Secure.
The F‑Secure Sense Partner program has proven to be an appealing and expedient way to enable value to router and Wi‑Fi offerings with best-in-class cyber security.
The roster of leading Wi‑Fi router and home gateway manufacturers participating in the program has grown over the past year to include some of the biggest names in the industry. ADB, Actiontec, COMTREND, Heimgard, KAON, Nokia, Sercomm, Vantiva, and Zyxel now all produce devices that can quickly deploy and integrate F‑Secure Sense.
To improve scalability, reliability and time to market, we’re introducing a new router certification program at Network X in Paris, Tom Gaffney said.
If a device is F‑Secure Sense Certified, your customers will know it meets the high standard of delivering protection against cyber threats for every internet-connected device in their homes. It’s that simple.
Customers now consider online security and privacy as important as high speed when choosing a home gateway or Wi‑Fi router, the report also finds. Notably, the share of consumers who would purchase security and privacy services from their internet service provider has grown from 60% in 2018 to 64% in 2021 to 69% in 2023.
What’s clear is that consumers want the peace of mind of knowing their connected devices are protected at home or on the go, without any hassles — and more than ever, they’re looking to their ISPs to get that relief, said Paula Al-Soufi, Director, Portfolio Strategy & Marketing at F‑Secure.
That’s why we’re committed to providing holistic security solutions that allow our partners to seamlessly protect their consumers anywhere.
*Source: F‑Secure Global Connected Home Survey, June 2023. 4400 total respondents from 11 countries: Brazil, Germany, Finland, France, Italy, Japan, Netherlands, Norway, Sweden, United Kingdom, United States. (N = 400/country, age 25–74 years.)
**Recent research finds that 90% of US households get internet service in their homes. The US Census estimates there are 124,010,992 households in the country. 1 in 5 households would be the equivalent of nearly 25 million homes.
F‑Secure makes every digital moment more secure, for everyone. We deliver brilliantly simple, frictionless security experiences that make life easier for the tens of millions of people we protect and our 200+ service provider partners. For more than 30 years, we’ve led the cyber security industry, inspired by a pioneering spirit born out of a shared commitment to do better by working together.